My name is Jade and I’m the founder of The Beautender. I was born and raised in Jersey, but spend the majority of my time in NYC (I have a full time job as a digital strategist). I created The Beautender in 2014 as a final project for my degree. But what started out as a project quickly became a passion of mine and I’ve been obsessed with blogging since. I re-launched the site in 2017 after neglecting it a for a few years and decided to include fashion and lifestyle/travel.
Over the years my personal style has evolved but one thing has always been consistent – my need for comfort. Whether I’m rocking a dress and sneakers, or a t-shirt, a pair of jeans and some chic heels – I always make sure I’m comfortable.
I want The Beautender to be a source of inspiration for my readers through my own personal style and stories. Please feel free to reach out to me – I love connecting with you all and getting to know my readers!