My name is Jade and I’m the founder of the Beautender. I’m a retired Digital Strategist and split my time between Jersey and NYC. I created the Beautender in 2014 as a final for my college PR capstone. But what started out as a project quickly became a passion of mine and I’ve been obsessed with blogging since. I re-launched the site in 2017 after neglecting it a for a few years and decided to include fashion and lifestyle/travel.
Over the years my personal style has evolved but one thing has always been consistent – my need for comfort. Whether I’m rocking a dress and sneakers, or a t-shirt, a pair of jeans and some chic heels – I always make sure I’m comfortable.
I want the Beautender to be a place where I can share with my readers the latest things I’m coveting in fashion, beauty and other platforms. Please feel free to reach out to me – I love connecting with you all and getting to know my readers!